The history of our made in Italy

I

am Valeria and I’ve created the brand Adalù®. Ada and Lu‘, Luciana, were the makers, in the most literal sense of the term, of the transmission in time of memories, notions and records, from their time to my time. I would thank my grandmothers who taught me to create, talk and dream with the utmost dedication. That’s why I named my brand after them.

As an Italian surfer I felt the need to put a pinch of Made in Italy also in the women’s surf clothing industry, as I felt the lack of being accompanied by excellent quality costumes, designed just for surfers, even while I was in the water. Thus was born Adalù®, a brand dedicated to adventurous and contemporary women but also nostalgics and romantics ones, who look to the future with strong teachings from the past, conscious and sensuals, perfectly embodying the feminine icon of the Italian tradition. Today Adalù® is also known abroad, where the quality of Made in Italy is always very appreciated and recognized, especially when it comes to surf costumes, which need more attention in the design and, why not, of the addition of an italian taste, reminding us to the times of Audrey Hepburn in “Roman Holiday”.
EVERYTHING IS POSSIBLE ONLY THANKS TO OUR TRADITIONS.

 

I

put all that I learned from my traditions into my creations, combining it with my curiosity and my passion for research, which lead me to experience something new every year. I love to change and get to know the most peculiar and innovative fabrics.

For 5 years now I can count on one of the most avant-garde Italian companies, that has chosen to install a laboratory of research inside its main factory, improving theirself each year to become a sustainable business. Companies like this are able to keep up with change, and try to keep up with us, contemporary women, which is not a small thing to do, they are trying to make our life in the water more comfortable and sustainable.
In the latest collections I have increasingly used ecological technical fabrics, light and soft to the touch with a shaping effect that enhance the silhouette without tighten it; ensuring excellent coverage and a perfect fit while leaving the body free to move in comfort; quick-drying and dressing like a second skin, with the main aim of making Adalù costumes pleasant to wear and at the same time environmentally friendly.
Adalù is a brand that take a lot of care about eco-sustainability, we live the sea daily and unfortunately we see the ruin caused by years of years of a thoughtless use of plastic.
So what does Adalù do for the environment?
First of all from the day one of activity, our company has moved according to a lifestyle with low environmental impact, producing in our area of ​​origin following the principle of km0 and electing the personnel basing on the ability to contain waste and also seeking to create a relaxed, no-frenetic work environment, thanks to a greater sharing of spaces and ideas. Because we believe that a free mind produces better and less is wasted.
Furthermore, it is a fact that artisanal companies, like ours, produce less pollution, favoring manual work, without the use of machinery that requires an abundant waste of energies. For this reason, buying a handmade product most of the time already brings with it an eco-sustainable choice.
Finally, for some years now we have introduced in the collections articles designed and then produced with lycra made from regenerated nylon fiber ECONYL®, a fiber derived from nylon waste coming from recycled material such as fishing nets collected by the ocean to be brought back to new life but also scraps of fabric recovered from landfills to be reused in the form of a new quality fiber and suitable for the fashion industry and beyond. In this case the sacrifice in economic terms has been real and this is why a gradual step has been necessary but, we hope, it will become definitive soon. So the next step will be to produce fully labeled ECONYL® collections, made exclusively from fabrics derived from recycled materials.
LIVING IN ITALY MEANS HAVING MANY POSSIBILITIES.
OUR ROOTS ARE NOT ONLY PART OF THE PAST BUT THEY REPRESENT THE MOST SOLID STEPS TO ACCESS TO OUR DREAMS.

Let’s fall in love with

+39 339 645 0788

info@adalu.it